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SEO
Generative engine optimization is making content easy for AI assistants like ChatGPT, Gemini, Claude, and Perplexity to find, trust, and cite.
It builds on SEO. AI tools often retrieve web pages before answering, so pages must be crawlable, clearly structured, and specific.
Practical steps include direct answers under clear headings, named authors and real data, structured data, allowing AI crawlers in robots.txt, and an llms.txt file.
Example
An agency publishes clear definitions, case studies with figures, and an llms.txt summary. Assistants start naming it when asked for agencies in Islamabad.
Why it matters
A growing share of research starts in AI assistants. Brands they do not mention are invisible to those buyers.
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SEO
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