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Digital Marketing
Cost per lead is how much marketing spend it takes to generate one enquiry or sign-up: total spend divided by the number of leads.
It is the key measure for service businesses and courses, where the sale happens later by phone, WhatsApp, or a meeting.
A low CPL is only good if the leads are real. Tracking how many leads become customers shows whether a cheap source is really cheap.
Example
A campaign spends PKR 90,000 and generates 60 consultation requests, a cost per lead of PKR 1,500.
Why it matters
CPL connects marketing spend to the sales pipeline, so budgets can move to the sources that bring paying clients.
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