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Digital Marketing
A CRM is software that stores every lead and customer with their contact history, so sales and marketing can track and follow up properly.
It records where each lead came from, every call, email, and WhatsApp conversation, and what stage of the sale they are in.
Popular options include HubSpot, Zoho CRM, and Salesforce. Connecting the website's forms straight to the CRM stops enquiries being lost in inboxes.
Example
Every enquiry from the website lands in the CRM tagged with its source, so the team can see which campaigns bring leads that actually become clients.
Why it matters
Without a CRM, follow-ups slip and you cannot connect marketing spend to revenue.
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Digital Marketing
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